If you’re a novice or just starting out on the search engine optimization game, it’s important to understand how SEO works. Luckily, there are many free SEO tools available to help you out. Here are some of my favorites:
Rank Console: Rank Console is a powerful tool that analyzes up to 100 pages of Google search results and extracts key information without any code. This free SEO tool allows you to identify missing content in SERPs, improve link building strategy, and improve your overall SEO strategy. It has most of the features of paid tools and is free. That means it’s perfect for beginning SEO or for those on a budget.
Keyword Planner: This tool will help you discover what keywords are trending on Google. It will also give you statistics about competitive keywords and keyword phrases as well as average monthly searches. It will also show you which keywords are performing well and which ones are not. Using this tool will make the process of keyword research much easier for you. Using Keyword Planner will allow you to discover purchase keywords for your products or services. It will also give you insights into how to make your content more relevant to the people who are looking for it.
Yoast SEO: Yoast SEO is one of the oldest and most popular SEO tools. It offers the most features for free but lacks premium features. While Yoast’s free version isn’t complete, you can always upgrade to the premium version if you wish to unlock its advanced features. Yoast SEO is a good option for a WP website and offers many other useful tools.